Paul D. Snyder
Philosophically, ones and zeros matter a great deal. Too many marketers, leaders and mid / entry level professionals, throw “strategy” around when they really mean other things; “plan” at best, actual “tactics,” the antithesis of strategy, at worst.
To me, communications, awareness and marketing strategies are informed by the following questions: “Where are we in our journey and who are we trying to influence?” This is because “Who and where” determines how and when.
I give clients unvarnished opinion always based upon what I believe to be the truth, followed by what’s in their best interests and stated goals. I will tell them what others might hesitate to out of concern for their job or contract. Tactically I maintain a strict adherence to stated deadlines and timely alerts if those deadlines may not be met.
Clients served have included GCMI (Global Center for Medical Innovation), T3 Labs (acquired by Veranex), Dune Medical Devices (acquired by Dilon Technologies), Southeast Life Sciences, Georgia Bio, Within3, Isoray, Theragenics, ASP Global and Curant Health among others.
A veteran of over two decades in marketing and public relations with deep expertise in life sciences, I build awareness for clients by creating content that educates, engages, builds trust and converts. That content, including content optimized for search, delivers your value proposition and causes your reach to grow.
Yes, strategy (the who and why) and core comms (including tag line, boilerplate, about, etc.) are in the basket.
Call me your ‘fractional chief awareness officer.’ I can accomplish our agreed upon goals with high efficiency at a (less than 1/1) fraction of what even an entry level marketing professional would cost.