Too many marketers say “strategy” when they mean “plan” at best, or “tactics,” the antithesis of strategy, at worst.

Communications, awareness and marketing strategies answer “Where are we in our journey and who are we trying to influence?” Who and why determines what, how and when.

I bring the good ideas for awareness and engagement when there don’t seem to be any. Put your content plan, calendar and its execution nearly on autopilot.

Stories and words should bring the audience IN, and keep them with you.

Content development, SEO, PR - when earned media actually does have potential to win - conference speaking & award, submissions, social media channel execution, email, and a bit of Hubspot. The most important part, FLOW. Educate, engage, build trust, then convert.

It’s true: what gets measured gets managed. Always do more of what works, less of what doesn’t but don’t be afraid to try new things. Act, measure, adapt or rinse and repeat.