A New Endeavor: The Door Is Open
Friends and colleagues:
As of February 28, 2025, my second 10-plus-year agency tenure came to an end. As I reflect on it all, I’m reminded of something that remains as true today as it was 25 years ago. I’ve never wanted to own or run an agency in the traditional sense of the term. The internal administrative, HR, operational and new business generation requirements for such an endeavor have never been of interest to me.
What I’ve always wanted from my professional endeavors is to lead and execute a variety of marketing, communication, awareness, engagement and public relations tasks, strategic and tactical, with excellence, for clients I enjoy. In that respect, I’ve been successful.
This is why my enthusiasm for the situation I’m creating is high. I have created a new entity I’m calling Kavu Communications.
I offer a customizable suite of audience identification, awareness, engagement and other services commonly defined as “marketing and PR.” I can provide these effectively, successfully and cost-efficiently for startups, growth stage companies, solution providers, established industry leaders, member-driven non-profits and research institutions or centers of innovation. (Stay tuned for more on the distinction between marketing and awareness.)
If you’re a startup or early growth stage company, you might consider me a “Fractional Chief Awareness Officer.”
In the interest of creating a long-overdue, new way of thinking for “marketing and PR,” especially in regulated fields like life sciences including medtech and pharma, I focus on creating clarity in clients’ audience-specific communications and messaging, while emphasizing the difference between awareness, engagement and marketing especially as it relates to S.M.A.R.T goals.
Generally speaking, my clients enjoy:
Strategic thinking based on more than two decades of experience,
Excellence in execution, driven by goals,
Ability to work with independence making the most out of clients’ time and focus,
Unvarnished opinions and always the truth,
Creative ideas for engaging, high quality, high awareness content,
Interest in trying new things, then doing more of what works and less of what doesn’t,
Accountability and on deadline delivery,
Proven goal achievement, support, metrics, results driven, and
Flexibility, support when and where it’s needed
Without having to carry the administrative overhead associated with an agency or full time employee.
Specifically in the life sciences including pharma and medical devices, my clients benefit from:
A partner with close understanding of the rigor in processes, risk-mitigation, regulatory environments and needs of the audiences you seek to influence most wherever you are in your pathway,
Fluency in life science industry “speak,” news, implications, processes, needs, motivators, and
Sensitivity to the intricacies of “marketing” especially related to claims along with the specialized responsibilities and efforts of medical affairs, clinical R&D and commercial teams.
Because you’re likely finding this through LinkedIn from the jump, I appreciate any consideration you might give to sharing this with your channel or contacts. I also welcome any focused recommendations on connections to make as I have intentionally kept my profile limited to people I know. The time has come for that to change.
If we’re not already in touch via mobile or text, or if you just prefer the email thing, I welcome you to reach me now via email at PDSnyder@kavucommunications.com. I’d love your feedback on the website and I’d love even more to talk about your needs and how my capabilities can advance your goals, mission or next “waypoint” in a way few others are able.
Paul
