On Ones and Zeroes

“They say, maybe the best ever.” Oh yeah? Who exactly is “they?” 

“They say Burisma. They say Crowdstrike.” Oh yeah? Who exactly is “they?”

There are no such things as “alternate facts.” There are just facts. Facts, ones and zeroes.

Without distinction between ones and zeroes very little in our “civilized” lives works: starting with our phones, air travel, most motor vehicles on the roads, the power grid. You get the picture.

My truck is a white 2020 Ram 1500. That is a fact. 

Facts do not deal in superlatives, though they can be remarkable, especially in the post-truth, alternate fact, mind bending mental meat grinder in which we live.

As I state in the About page on this site, “Too many professionals [especially] in the marketing and communication space casually throw “strategy” around when they really mean other things; ‘plan’ at best, actual ‘tactics,’ the antithesis of strategy, at worst.

“To me, communications, awareness and marketing strategies are informed by the following questions: ‘Where are we in our journey and who are we trying to influence?’ This is because ‘Who and where’ determines how and when.”

Because ones and zeroes matter a great deal, I give clients unvarnished opinions always based upon what I believe to be the truth, followed by what’s in their best interests and stated goals. I will resist superlatives and challenge them with demand for verified and validated evidence.

And because I believe content that educates, engages and builds trust is key to growth in awareness, your own channels and thence prospects and new business, we will deal in facts, ones and zeroes; not superlatives or suspect attribution.

Paul